Pre & Post updated Penguin

On February 11, 2011, Google launched the Panda update.

The update was designed to filter out low quality web pages that are in Google search engine index ..

This was necessary because in the previous update (codenamed caffeine) has massively increased the number of sites that Google had to deal with, and most of these sites had a low quality.

On April 24, 2012, Google launched Penguin. If Panda was, to say the Grade 1 updates on the Richter scale, triggered Penguin certainly a 10 degree earthquake among webmasters. Penguin has completely changed the way we must think SEO. It seems that everything I had learned about SEO in recent years could be thrown out the window, Google changed the way block indexing and cataloging web pages!


For this reason we have today many answers given by webmasters, the question, what is SEO? And all the different ... The most common responses include quality content, on page optimization and link building.

SEO definitions will differ depending on the type of person you ask. SEO, Google to be brought before the Panda update was an "activity" usoar.a After Panda update everything seems easy, but, first and foremost, it is imperative to have a quality and original content. After Google launched the Penguin update, SEO has suddenly become more difficult because:

• White Hat SEO - Google remains the only acceptable strategy and offers guidelines for good  SEO strategy.
• Black Hat SEO - offering webmasters dislike strategies of Google and they punished severely. And as Black Hat SEO strategy teaches us to include a whole host of keyword stuffing on bursts of backlinks using software to generate tens of thousands of backlinks to our sites, etc.

So it is hard without Black Hat SEO?

Before Panda and Penguin, most webmasters know where the lines were drawn between the two strategies and take risks accordingly.

When Google introduced Panda, the only real difference was that webmasters were forced to use content that is original and interesting to readers. However it was very easy to fool Panda because Panda is essentially an add-on Google, whose goal was looking for a quality content which is actually our goal.

When Google launched Penguin, has completely changed the face of SEO probably forever, or at least as long as Google continues to be the dominant search engine.

I noticed that Google is more tolerant to sites that have built confidence and authority than from new sites or sites that have failed to reach a decent level of authority.

A great authority site with confidence by Google as high, can withstand a certain amount of spam SEO without incurring penalty with how the site has more authority, the more resist conquered top positions search engine query results by a particular keyword!

While a new website will be penalized to the small amount of spam SEO.