luni, 10 iunie 2013

Keyword research

Choosing the right keywords The most important thing in SEO is choosing the site keywords or keyword phrases for which we want our website to get ranked in search results of search engines (SERP). For best results, choosing keywords or keyword phrases we must consider the market, that they reflect what we sell (products, services, etc..), The number of searches for keywords or keyword phrases and competition for them.

Always expressions to find the best keywords for our website, you must do a careful analysis of the competition, and find out the number of searches in order to determine an optimal ratio between how are running competition keyword phrases and how hard it is to get in top 10 for those keywords in SERP. You must keep in mind that:


  • Search engines consider sites a whole page, so SEO will be done page by page;
  • The more a keyword phrase is less targeted / a have even less traffic, traffic obtained from individuals interested in our product or service, will increase the conversion rate. This indicator reflects the percentage of people converted into buyers, the bigger the better.
  • Decide on two or three sentences, highly targeted, for each page of your site.
Keyword research tools The best keyword research tool is Wordtracker. By entering a keyword on our market Wordtracker shows and other related terms (singular and plural) and analyzes competition for each keyword. Useful tools for keyword research:
Search engines constantly improve their search algorithm, trying to deliver the most relevant results. A site relevant and loved by search engines is the site that provides its readers quality content and original, so after I picked keyword phrases, we build content site pages around these keywords values .

Source: http://cuvintecheie.info

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